Vision trade show moves again
Vision trade show moves again
 

19 Mar. 2014

Vision Copenhagen moves back to Øksnehallen


Copenhagen fashion trade show Vision will move back to its original location in Øksnehallen for the upcoming Spring/Summer edition of the bi-annual event. Since August 2012, Vision has been taking place in Copenhagen’s Lokomotivværkstedet, as a fusion of the former independent trade shows CPH Vision and Terminal-2.

The trade show organizers use this move as a kick-off for several further conceptual changes.
"The fact that Vision is now back in Øksnehallen is a natural occasion to redefine an enhanced segmentation of Vision. We have teamed-up with strong allies in creative development, culture, gastronomy and media that will all contribute to the realizing of Vision", said Trine Fruergaard, Head of Communications at Vision.

For once, the summer edition of Vision will now start on a Sunday, running from August 3-6, 2014. Moreover, the show will mainly concentrate on a Nordic brand portfolio and also launch new initiatives to attract more national (Danish) buyers.

During its last edition in February 2014, Vision struggled to compete with the other, larger Copenhagen trade shows Gallery and CIFF. Its new but historic location in Øksnehallen is more centrally located in the city then Lokomotivværkstedet, but offers less exhibition space at the same time.



Maria Hunstig

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