new Victorinox store in Soho, New York
new Victorinox store in Soho, New York
 

17 Dec. 2012

Victorinox continues expansion in North America

Swiss brand Victorinox opened two new stores in the US in November. The first one is the brand's new flagship store in New York. It is located in the former building of the New York City Fire Department in Soho, Manhattan and has a sales area of 230 square meter.

It does not only offer showrooms, a retail office, and marketing and communication facilities, but also an exhibition, which illustrates the history of the brand as well as a sales area, which presents a wide range of Victorinox products such as knives, watches, clothing and perfume. In addition to this, the historical architecture of the building has been incorporated into the store design.
new Victorinox store in Soho, New York
new Victorinox store in Soho, New York


The second  Victorinox store has opened in the Bellevue Square Mall in Seattle. Both stores share a consistency in design, blending traditional aspects such as oak wood stands with modernist sections of cement and steel for display of their Knives. Red is the brand colour. Victorinox is now represented by 9 stores in North America.
Hannah Franziska Krautwald

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