Celebration at Voo, Berlin
19 Mar. 2012
VOO BERLIN WINS FIRST SUPER STORE AWARD BY FARFETCH.COMLast week Berlin’s concept store Voo was honored with the first Super Store Award hosted by London-based e-commerce hub Farfetch.com. The competition, which is planned to be continued on a yearly basis, aims to showcase and reward the entrepreneurial spirit of young, independent fashion boutiques worldwide. With a mission to unearth undiscovered stores and bring their unique offerings to a wider style-aware audience, the initiative compliments the overall vision of farfetch.com and its expanding roster of progressive independent boutiques.
After enlisting the insider knowledge and recommendations from a panel of tastemakers from a variety of creative disciplines, a selection of finalists including Merci in Paris and Primitive in London were put to the public vote via the brand’s social media channels. Farfetch.com founder Jose Neves commented, “I am delighted this first award went to Voo. We are proud to be able to nurture such a new talent and look forward to giving them an online platform on which to thrive.”
Susanne Tide Frater
“Being nominated alongside these amazing boutiques was really exciting for us,” Herbert Hofmann, creative director and buyer at Voo said. “To be chosen as the winner of this award by the Farfetch.com customers and global tastemakers makes us very proud and winning this support will make it possible to try new things and support young designers and creative people in whom we strongly believe.”
Voo presents an assortment of ready-to-wear and designer fashion comprised of brands such as Acne, Henrik Vibskov and Stine Goya.
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