Volcom's Give Jeans a Chance campaign
15 Dec. 2011
VOLCOM LAUNCHES GIVE BACK DENIM PROGRAMFashion and boardsport label Volcom has launched the initiative “Give Jeans a Chance – Denim Collection For The Homeless” and collects worn jeans for the homeless and poor around the globe. Until December 24, old jeans will be collected at the Volcom store in Munich. Volcom rewards the donation with a cap of the limited "Give Jeans a Chance" edition. Volcom’s Give Back Programme includes various activities aiming to support people in need, environment protection or social projects. In Germany, this year the initiative supports St Bonifaz abbey and its homeless shelter. As part of the campaign, every pair of the brand’s jeans sold comes along with Volcom entertainment goodies.
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