26 Nov. 2010
VICTORINOX EXPANDS RETAIL BUSINESSVictorinox AG, based in Switzerland, will strategically expand the global retail presence of own flagship and brand stores. Joachim Beer, former president of Hugo Boss USA fashions, Inc., will take the helm of the Victorinox Global Fashion and retail division as president. The first flagship store with 500 sqm will open on January 22, 2011, on Düsseldorf’s Königsallee. Further stores with about 450 sqm are to follow in London and Geneva, and five stores in the United States. Beer is responsible for the expansion of the retail business and the fashion collection.
Victorinox was founded in 1884 and is the marketer of Swiss army knives. Product categories are Swiss knives, professional cutlery, timewear, travelgear, fragrances and fashion.
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