Vero Moda Intimates
28 Jul. 2010
VERO MODA LAUNCHES LINGERIE AND UNDERWEARDanish company Bestseller is expanding its Vero Moda product portfolio with underwear and lingerie. Vero Moda Intimates will hit stores worldwide in October, with basic styles, comfortable molded bras and undies as well as key styles with prints, quilling patterns and laces. Beachwear will round out the offer for summer. Altogether there will be seven collections each year. “We are happy to develop our existing portfolio with lingerie. With this, Vero Moda becomes a one-stop store for our customers,” said Susanne Stuhr, who is responsible for the lingerie. Retail prices for underwear range from €5-16, while bras run from €17-24. Selling will start in selected stores, with wholesale to follow. Currently Vero Moda has more than 3,000 POS and 900 monobrand stores worldwide.
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