Uniqlo models in the new Marais store
Uniqlo models in the new Marais store
 

23 Apr. 2014

Uniqlo opens fifth store in Paris


The Japanese fashion brand Uniqlo will open a fifth store in Paris at the end of April 2014. Located in a mid-19th century building, a former foundry, situated on one of the most frequented shopping streets in Paris, Rue Francs Bourgeois, the shop consists of 820 square meters, which are spread over three levels. Designed by Tokyo-based design company Wonderwall, the new store will feature high-tech installations, including wall monitors and LED tickers. The historical characteristics of the building were preserved, showing a 35 meter high red brick chimney and different metal structure elements.

Naoki Takizawa, design director Uniqlo, in the new Marais store
Naoki Takizawa, design director Uniqlo, in the new Marais store
The new shop offers Uniqlo’s selected line of men’s and women’s collection and also the Inès de la Fressange capsule. The official opening date is set to April 25 and will be accompanied by a campaign with "Marais People". These local ambassadors are famous residents of the Marais district, like DJs Brodiinski and Inès Mélia, the actress Géraldine Nakache and the TV producer Mouloud Achour.


The commercial situation in the Marais district allows Sunday openings, which constitutes to be a supplementary attraction.
Barbara Markert

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