Urban Outfitters, Ku’damm 19-24, Berlin
Urban Outfitters, Ku’damm 19-24, Berlin
 

19 Mar. 2012

URBAN OUTFITTERS OPENS SECOND BERLIN STORE

Last week the US lifestyle retailer Urban Outfitters celebrated the opening of their second shop in Berlin with a party at the new location in the western heart of the city, at Ku’damm 19-24. Managing director Hugh Walah, womenswear director Henrietta Klug and store director Lori Swale were in attendance.

Compared to the 563 sqm of the Mitte store at Weinmeister Strasse, the Ku’damm location offers more than 1,426 sqm and three floors, showcasing womenswear and menswear along with a media section, renewal area and denim wall. Central to the company’s personality, the Ku’damm store's interior maintains a rough around the edges contemporary feel, using reclaimed and reconditioned Eastern European factory lighting mixed with Danish furniture and vintage pieces from Berlin. The shop is Europe's largest Urban Outfitters flagship to date.

1,426 sqm and three floors showcase womenswear and menswear along with a media section, renewal area and denim wall.
1,426 sqm and three floors showcase womenswear and menswear along with a media section, renewal area and denim wall.


Presenting the exclusive “in-house” designed products for Urban Outfitters Europe, the ground floor offers women’s collections “Venice Beach” and “Paris Texas” as well as men’s collections “Shore Leave” and “Worland.” These collections sit alongside a broad range of footwear and accessories from brands such as Cheap Monday, Dr Denim, Nudie, Edwin, Farah Vintage, Fred Perry, Suit, Penfield, Vanessa Bruno, Warriors of Radness, Dickies, Won Hundred, APC Madras, Petit Bateau, Libertine-Libertine, Velour, Levi's and Carhaart. Anglomania by Vivienne Westwood, TBA and the exclusive Vaudeville & Burlesque sit alongside Australian brands Mink Pink and Evil Twin.

The store marks yet another part of the company’s retail expansion across Europe, especially within the German market. One of the next openings is planned for Nuremberg in August.

Students get a sales discount of 10%, as in all other European locations.

Henrietta Klug, Lori Swale, Hugh Walah
Henrietta Klug, Lori Swale, Hugh Walah


Karin Leiberg

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