24 Nov. 2009

UNIFA GOES INTERNATIONAL

In December Unifa, the Dusseldorf importer of premium US labels, will open its first shop-in-shop in Austria. In partnership with Sagmeister Retail, the company will launch the Premium Brands by Unifa platform in Lech am Arlberg, a well-known Austrian ski area. Covering 50 sq. meters, the shop will carry the entire womenswear assortment, including brands such as True Religion, Citizens of Humanity, Paige Premium Denim and Juicy Couture. "We are happy about collaborating with Sagmeister,” said Unifa CEO Rainhard Haase. “We are convinced that the location in Lech is a well chosen platform to make global our shop-and-shop system.” Sagmeister operates five stores in Lech, while Unifa has five shops in Germany.

—Melanie Gropler

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