Ekaterina Demedova
Ekaterina Demedova
 

17 Sep. 2009

U.K. DESIGNERS WIN BIG AT MITTELMODA

The Mittelmoda international fashion competition took place once again in Gorizia, Italy, awarding prizes to some of fashion’s best emerging talents.

The first award for “Best Collection” went to Nicola Morgan from the University of Northumbria, UK, whose womenswear collection was made with interchangeable pieces which could be combined in various ways to create different shapes. Pieces were laser-cut and fused together in innovative ways so they were strong enough to be worn.

Laure Lamborelle, a student at the Royal Academy of Fine Arts, Belgium, won the SMI, Sistema Moda Italia, award for best research, while the Italian Fashion Chamber awarded Russian student Ekaterina Demidova from the London College of Fashion, UK, for her creative collection.

Other prizes included the Levi’s award for the most innovative collection, combining craftsmanship and an interesting approach to sustainability. That went to James Hillman from Central St. Martins in the UK.

The Italian Fabric Award, promoted by Centro Lino Italiano, Shirt Avenue and Sistema Moda Italia, went to Francesco Cecchini of Istituto Carlo Secoli, Italy, for the creation of a capsule brand new collection interpreting the characteristics of linen, cotton and fabrics for shirts.

The H&M Award for the most innovative and global collection went to Nicholas Nybro-Jensen from Designskolen Kolding, Denmark. The Premio Furla Accessories Award for most innovative accessory collection in concept, functionality, aesthetics and fabric experimentation went to Lena Hasbether, Fachhochschule Bielefeld, Germany.

Conceived in 1993, Mittelmoda has established an international network involving over 620 fashion schools from 66 countries and become a venue for the exchange and promotion of creativity. Mittelmoda has also built up its own Lab, a permanent observatory of emerging creativity focused on supporting the contest.

Winners were chosen by a jury panel headed by entrepreneur Matteo Marzotto and the President of MIL (Mittelmoda International Lab) and other fashion industry experts.

—Maria Cristina Pavarini

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