new fragrance by Tommy Hilfiger
26 Oct. 2012
Tommy Hilfiger launches new Freedom fragranceTommy Hilfiger has just launched its new men’s fragrance, Freedom. The new fragrance by Estée Lauder Group is inspired by Tommy Hilfiger’s sportswear heritage and long-time use of nautical inspirations along with the open sea words. The fragrance captures the feeling of Freedom; delivering carpe diem-spirit in a bottle.
Freedom Tommy Hilfiger is aimed at the polished gentleman with a rebellious spirit. The top note of the scent is comprised of green notes of basil leaf and violet spiked with juniper and clary sage. White pepper and ginger add a spicy halo and waves of freshness as well as orange flower, coriander, wood and vetiver mix with creamy sandalwood.
The presentation of the scent is classic, sporty and refined; red and navy nautical rope graphics cross the bottle with the Freedom logo boldly displayed in metallic stamping. The perfume will be sold through selected Tommy Hilfiger stores that sell its sportswear collection and through worldwide specialised cosmetic and perfumery stores, in addition to department stores.
Maria Cristina Pavarini
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