21 Dec. 2012

Timezone to launch premium denim line

For fall/winter 2013, street- and denim label Timezone will for the first time present a premium denim collection. The line, which is called D.A.CO (Denim Apparel Company), consists of eleven women’s models and eight men’s styles.

Timezone D.A.CO shall express a combination of a clean and sophisticated style and a rough look. Puristic, coated denim, heavy used and destroyed optics, handcrafted metal details and heavy stitchings characterize the collection. The retail prices range between €90 and €130. The D.A.CO pants are all hallmarked with special labels and will be delivered in cotton bags. New PoS tools are set to develop the presentation of the premium collection.