07 Aug. 2014
Timberland appoints new brand president
Stewart Whitney, until now vice president of the labels Timberland and Napapijri in Asia, has been designated brand president of Timberland, effective from October 5, 2014. Whitney will be taking over the role of Patrik Frisk, who was appointed coalition president of the outdoor division in North-, Central- and South America last April.
After joining the company as a member of the global marketing team in 2000, Stewart Whitney has occupied leading positions in the product, sales and general management. During his employment as VP for the Asian markets, Timberland’s business has doubled in this region. John Gearing will substitute Mr. Whitney in his prior role.
In addition to this appointment, Timberland has announced further promotions. Lisa Demarkis, previously vice president of global footwear, will assume the newly created position of global VP of product, responsible for footwear and clothing product development. Chris Pawlus, senior global creative director, was named vice president, global product creative director, being responsible for both footwear and apparel. Finally, Jeff Thompson, vice president of global footwear product development, will be promoted to vice president of footwear, with responsibility for product management, development, technology, materials and costing.
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