Tim Petrick as new president for K2
03 Sep. 2012
Tim Petrick as president for K2 SportsSeattle based global manufacturer of outdoor sports gear K2 Sports has appointed Tim Petrick for new President Global Sales and Marketing, effective immediately. Petrick will report to Anthony De Rocco, President and CEO of K2 Sports, in the newly-created role.
“We are very proud to welcome Tim back to the family of K2 Sports,” said De Rocco. “Tim has worked side-by-side with our global teams and our retail partners for almost 20 years. He knows our DNA intimately and the market climate very well and our retail partners know and trust him.”
Petrick first worked with K2 Sports as Vice President and General Manager of the ski division from 1989-1997 before going to Booth Creek Ski Holdings as Executive Vice President of Product Development. He returned to K2 Sports in 2000 as Vice President of Global Sales and remained there until 2009.
According to its 50th anniversary K2 Sports is currently in the middle of a multi-year investment plan comprising a substantial capital infusion supporting key category product launches and global sales support efforts. The scope of K2 Sports’ investment venture will see resources allocated toward global sales expansion, manufacturing and technology platform enhancements, new category launches including ski boots. Petrick will help orchestrate product line decisions, trade policies, distribution solutions, and marketing communications across the K2 Sports portfolio of brands.
"We have exciting growth opportunities with product line launches in winter sports, our Zoot brand of triathlon gear, and our new Spring '13 collection - which is leading to great counter seasonal growth," said Petrick.
K2 operates 16 brands and wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea, and Scandinavia and distribution in more than 60 countries. The brand portfolio includes: K2 Ski, Snowboarding, Skate and Bike, Zoot, Ride, 5150, Morrow, Madshus, Tubbs, Atlas, Powder Ridge, Line, Full Tilt, Planet Earth, and Adio.
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