TheMICAM Shanghai
TheMICAM Shanghai
 

16 Oct. 2013

TheMICAM Shanghai closes its second edition

TheMICAM Shanghai has closed its second successful edition, held 11 -13 October 2013.

TheMICAM Shanghai hosted over 80% of exhibitors from countries with important manufacturing traditions such as Italy, Brazil, France, Portugal, Spain, Turkey and the UK, within new exhibition spaces inside the Shanghai Exhibition Centre, in the heart of the city.

Cleto Sagripanti, president of Assocalzaturifici (see photo): "Despite the problems and the complexities of the market, we will continue to focus on China as it represents a real business opportunity for today and for the future. The first fair was a real starting point and now the challenge is to strengthen our offer as a forum for interaction between international exhibitors and Chinese buyers. We wish to meet with leading international buyers and present our expertise to the Chinese market via a special, dedicated trade fair.”

The event presented 260 leading brands in the international footwear and leather markets and showed Spring/Summer 2014 high and medium-high end collections over a total surface area of almost 5,000 square metres. Among the brands presented were Baldinini, Benjamin Adams London, Fly London, Fornarina, Hoegl, JB Martin, Jeannot, Loriblu and Manas.

China is one of the most dynamic and interesting markets for the Italian footwear sector. In the first six months of 2013, export of Italian footwear to China reached the threshold of 817,000 pairs, an increase of 15.1% compared to the same period in 2012, with turnover of €84.4 million (+22.8% compared to the first six months of 2012). In terms of total sales to China and Hong Kong, Italian footwear exports reached the threshold of 1.9 million pairs to a value of €201.6 million. China thus rises to twelfth place in the classification of Italian exports in value terms, jumping up one place compared to 2012, and is in 24th place in terms of volume. Overall, China and Hong Kong are for Italy the seventh most important market in terms of value, with a share of 5.2% of total Italian exports, and the fifteenth most important market in terms of volume. The Chinese market is the target for high-end Italian footwear, as reflected in the average price per pair that in the first six months of 2013 reached the threshold of €106.80, an increase of 10% compared to the first six months of 2012.

Italian exports to China have remained strong for years. Comparing the figures for 2012 with those for 2008, the trade volume more than doubled (an increase of 144%), while trade value even quadrupled (+299.7%).

Apart from the strictly business side, a programme of seminars held by national and international experts and professionals has been organised for exhibitors, buyers and visitors that focuses on the creation of new collections, trend setting, pairing with accessories, distribution, e-commerce and on the value and appeal of Italian production. There were also three evening events on the sidelines of the fair

Since its inauguration, theMICAM Shanghai has made a name for itself as a real business platform for medium-high level international companies, which has been assisted by the partnership signed between Assocalzaturifici, Fiera Milano and Hannover Milano Fairs Shanghai (HMFS).

TheMICAM Shanghai held in April 2013 was attended by 5,880 visitors from 14 countries and 248 exhibitors.
Maria Cristina Pavarini

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