Ted Baker London opens concessions within Karstadt group
18 Oct. 2012
Ted Baker London opens in the Karstadt GroupTed Baker will cooperate with Karstadt. The brand has announced the opening of its first six concessions within the group including Dusseldorf, Hamburg and Nürnberg Karstadt as well as KaDeWe, Berlin, Oberpollinger, Munich and Alsterhaus, Hamburg.
The concessions, that will be opened throughout October, will be launching with Ted’s AW12 collections, with Ka De We, Oberpollinger and Alsterhaus receiving both the menswear and womenswear collections, and the Karsadt concessions receiving womenswear.
Each location will feature a dedicated shop in shop, highlighting the unique brand of retail theatre for which Ted Baker is known. With custom wallpaper mimicking the classical walls of an eclectic British manor house and carefully curated furniture and props, customers will feel as though they have just stepped into Ted’s own home, surrounded by his favourite things.
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