12 Mar. 2012

TRIBECA NEW YORK ANNOUNCES USED LOOK CHALLENGE

German denim label Tribeca New York will start a jeans challenge in May 2012 in which selected retailers will take part. Every member will get a limited edition tailored pair of jeans that must be worn for one year. At the end of 2013 the jeans have to be sent back to Tribeca New York. The personal use of every pair results in an individual design. The one with the highest usage effect will be awarded and released.