Dieter Holzer, CEO of Tom Tailor Holding AG
Dieter Holzer, CEO of Tom Tailor Holding AG
 

11 Apr. 2012

TOM TAILOR: RETAIL WITH 46% PLUS

Tom Tailor Holding AG grew strongly in March 2012. The development of its e-shop was particularly gratifying, as it benefited from the start of a long-term TV marketing campaign which almost doubled sales in comparison to the same month in the previous year. In the first quarter of the year, Tom Tailor's sales in the retail segment (which includes e-commerce) increased by 45.5% year on year. On a like-for-like basis, sales increased by 17.7%. Germany’s textile sector finished the first quarter of 2012 with a marginal sales increase of 1% (source: TW Testclub 14/2012). Thus, Tom Tailor has outperformed the average development of the textile market and realized a positive like-for-like growth for the 13th successive quarter.

"Tom Tailor once again achieved stronger growth than the total market in the first three months of 2012. In mid-March, we launched our long-term TV marketing campaign to further strengthen our e-shop and the Tom Tailor brand. The initiative had an immediate impact on our e-shop as well as on our trading partners. In March 2012 our e-shop recorded an increase in sales of 96.6% compared to the same period of last year. This impressive growth proves that our decision to invest in TV advertising was the right step," said Dieter Holzer, CEO of Tom Tailor Holding AG.

As of March 2012, Tom Tailor operated 258 own retail stores across Europe (compared with 248 at the end of 2011). Tom Tailor intends to open a total of 60 to 70 retail stores in 2012, primarily in Germany, Austria and Switzerland.
Mona Schmadl

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