Tom Tailor's hunting fever already paid off in 2012.
20 Mar. 2012
TOM TAILOR HUNTS FOR SUCCESS
Tom Tailor - Hunting Fever
“These good figures result from our consistently executed expansion and brand strategy in combination with our systematic trend management. The latter enables us to capture international trends month-for-month and offer our customers an attractive priceperformance ratio,” said Dieter Holzer, CEO of Tom Tailor Holding AG.
The company that runs more than 254 retail stores throughout Europe will publish its 2011 results tomorrow, Wednesday 21.
In addition to its outlook on the current numbers, Tom Tailor revealed its latest TV advert “Hunting fever”: The lifestyle company is extending its TV presence, following the successful TV advertising offensive last winter. The new TV spot was produced in San Francisco; it plays on the longing of fashion victims for the hottest looks of the season and can be seen on all ProSiebenSat.1 Media AG channels from today on to mark the start of the spring collection and to increase the brand’s presence and familiarity.
Tom Tailor rose above the average development of the German textile market yet again. This success is also reflected in the brand's latest advertising initiatve.
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