Tom Tailor store Stuttgart
Tom Tailor store Stuttgart
 

28 Feb. 2011

TOM TAILOR EXPANDS WITH FLAGSHIP STORES IN GERMANY

German retailer Tom Tailor is pushing expansion in Germany and has opened a flagship store on Königstrasse in Stuttgart on Feb. 24. In addition to Hamburg, Düsseldorf, Dortmund und Frankfurt this is the fifth flagship store in Germany. The lifestyle world is presented on three floors with about 350sqm. The casual line occupies two entire floors with over 160sqm, forming the ‘House of Casual’. Tom Tailor Women Casual is presented on the ground floor for lifestyle-oriented women.

A special highlight is the catwalk featuring shop window dummies for a perfect look and feel. Men can find the sporting casual collections on the top floor. The interior, oriented to male buyers, is supplemented by a lounge in a characteristic club style. The denim store concept has been implemented on the 180sqm sales area rounded off by furniture highlights specially developed for the area. Apart from perfect product staging, an outsized shelf element with integrated LCD monitors also lets you experience the current marketing campaign. Graffiti on the floor and matching vintage elements emphasize the denim style.

At the end of 2010, Tom Tailor had over 158 monolabel stores. The European branch network is to be expanded by 60 to 70 retail stores in 2011. The group achieved revenues of €248.8 million in the first nine months of 2010. On Jan. 15, 2011, Tom Tailor had opened a Tom Tailor Denim store in Berlin on the Neue Schönhauser Strasse.  
Tom Tailor Denim
Tom Tailor Denim

Lisa Dartmann

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