Dieter Holzer, CEO of Tom Tailor Holding AG
30 May. 2012
TOM TAILOR DEBUTS AT BREAD & BUTTERLifestyle company Tom Tailor announced that it will be exhibiting at this summer’s edition of Bread & Butter in Berlin for the first time. The fashion company will showcase two of its lifestyle brands: the young fashion label Tom Tailor Denim and the new premium sportswear line Tom Tailor Polo Team, which will be unveiled at BBB.
“We are delighted to be presenting our new premium sportswear line Tom Tailor Polo Team, which we are launching this year as our third independent division alongside Tom Tailor Casual and Tom Tailor Denim, at Bread & Butter. Attending this key international exhibition with its unique portfolio of brands proves to us that Tom Tailor is now a desirable international lifestyle brand,” said Dieter Holzer, CEO of Tom Tailor Holding AG.
At the exhibition center, Tom Tailor l build a polo stadium to mark the première of its new line, Tom Tailor Polo Team. It will then stage the Tom Tailor Polo Cup, encapsulating sportsmanship and lifestyle. Four professional teams, including well-known players from Argentina, will put on a display of international-level polo on all three days of the exhibition. Visitors to the trade show will be able to follow the matches from the ringside.
Tom Tailor Denim products will also be on show at an authentic stand in the Denim Base. The Tom Tailor Denim brand includes the Denim Male and Denim Female lines, aimed at young adults between 15 and 25.
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