Tom Tailor screen shot
Tom Tailor screen shot
 

17 Feb. 2012

TOM TAILOR AND BRIGITTE LAUNCH JOINT FASHION

Lifestyle group Tom Tailor has signed a brand cooperation agreement with Brigitte, Germany’s leading women’s magazine, to develop an exclusive fashion collection. Brigitte had been searching for a strong trading partner with whom to expand its Brigitte mail-order fashion and chose the Tom Tailor Woman Casual brand following a selection process. 12 collections are to be designed and produced annually, which will be rolled out as premium segment items as part of the Tom Tailor range.

"The Tom Tailor brand is one of the ten best-known fashion brands in Germany today and enjoys a high level of consumer acceptance. We wish to exploit this brand recognition in a targeted way, as it is the middle fashion segment in particular that offers a lot of potential. The collaboration with Brigitte will bolster our growth strategy extremely well: with a strong brand presence forged jointly with the women’s magazine with the greatest coverage in Germany, we will be able to reach even more potential purchasers of our products," commented Dieter Holzer, chairman of the management board (CEO) of Tom Tailor Holding AG.

The brand collaboration with Brigitte will begin in late summer with the introduction of exclusively developed fashion items for the autumn season. As part of the collaboration, the design team at Tom Tailor and the fashion editors at Brigitte will work closely together and jointly design the collections. Tom Tailor will be responsible for product development and production. The individual garments and accessories will be sold through Tom Tailor and the Brigitte online shop.

The magazine Brigitte is published bi-weekly and is read by around 3 million women in Germany. This makes it the market leader for women’s magazines in Germany. The readers are between 20 and 49 years of age and thus provide an excellent match to the Tom Tailor target customer group, which is between 15 and 45 years old.
Mona Schmadl

Advertising


Back to home