01 Aug. 2011
THOMAS WIRTH JOINS REPLAY GERMANYThomas Wirth will be the new Managing Director of Fashion Box Germany, becoming effective September 1, 2011. He succeeds Wolfgang Friedrichs who had left Fashion Box at the end of last year but had continued to be CEO of Replay Germany until March 31, 2011. In his most previous position, Wirth worked for Turkish CAK group, where he was in charge of developing the LTB brand on the German market as Sales Director. Among previous experiences he worked in the Europe-wide commercial development of companies such as Sixty Group, Tommy Hilfiger and Levi’s.
Matteo Sinigaglia, CEO of Fashion Box, commented: “We are very pleased to be able to announce Thomas’ entry into our team because we believe that his skills and experience will be of valid support to the important expansion plan in our program for the German market.”
In fact, Fashion Box intends to further develop a strategic market, both for the brand’s past and for its future. Fashion Box Germany today represents an essential territory, providing approximately 17% of the group’s overall turnover, generated by a distribution that currently counts 12 monobrand stores, 17 corners and 5 outlets, as well as a qualified network of wholesale clients.
Maria Cristina Pavarini
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