Business News
11 Sep. 2009
THE LATEST FROM WEEKDAY: MINI WEEKDAY MARKET
Mini Weekday Market is the second collaborative effort between the Swedish retailer Weekday and the hip indie label Mini Market. Set to launch in Weekday stores across Sweden and in Copenhagen on Sept. 12, the offering incorporates both menswear and womenswear. The prevailing theme takes its cue from the ’60s ultimate power couple, Mick and Bianca Jagger. In keeping with Bianca Jagger’s distinctive persona, a cool, androgynous silhouette underpins the women’s offer, where mannish details coexist with faux fur and plenty of sequins. On the men’s side, soft knits complement narrow overcoats and slim trousers. The collection retails for €18-110.—Emma Holmqvist
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