The Denim Day
The Denim Day

15 Dec. 2010


Sportswear International introduces the Denim Day by Sportswear International, taking place Jan. 18, 2011, at the Ellington Hotel in Berlin.

In order to ring in Bread & butter, Premium and Mercedes Benz Fashion Week, Sportswear International in cooperation with the Conference Group has invited many interesting guests like G-Star’s Jos van Tilburg, Jason “The Jeansmaker” Denham, Adriano Goldschmied, Francois Girbaud, Berlin’s mayor Klaus Wowereit, and Karl-Heinz Müller, founder of Bread & butter tradeshow that is also partner of the event. Discussions with topics like “Generation Z- who is your next denim consumer?” and “How to hit the right jeans price point” will attend to the industry’s current concerns. As a special highlight of the Denim Day, Sportswear International will announce the winners of the SIFA (Sportswear International Fashion Award) contest on-site.

Have a look at the program.

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