31 May. 2010
THE BRANDERY ANNOUNCES EXHIBITING BRANDSThe Brandery, the urban and contemporary fashion trade show organized by Fira Barcelona, has confirmed the names of exhibitors attending its summer edition from June 28-30. While almost all the brands that exhibited last edition have confirmed their attendance — among them Custo Barcelona, Munich and Armand Basi which have participated since the show's debut — new participants include Camper, le Coq Sportif, Kaporal and North Sail. Altogether, there will be over 200 exhibiting brands at Montjuic Exhibition Center in Barcelona, which will be divided into different areas according to product or type. The Cathedral will accommodate designer brands; The Loft will present brands with a special design and trend appeal; The Warehouse is a platform for denim products; and The Stadium features sports and street fashion. For the upcoming edition, about 18,000 visitors are expected.
There will also be various activities and events accompanying the trade show, such as an exhibition of reproductions of international Vogue covers in the city center and a fashion show organized by the Fundació Barcelona Comerc taking place at La Rambla de Canelatas. The slogans “Love Revolution” and “Creative Revolution” are also the inspiration for various workshops, discussions and lectures.
In addition, for the first time there will be a fashion blogger convention where bloggers will have the opportunity to discuss plans for the future with representatives of The Brandery as well as exhibiting brands.
Each year, the UK Fashion & Textile Association awards English companies that have excelled in their export activities. This year, the British sportswear brand Superdry won the "Urban Category" award and in partnership with The Brandery will exhibit at the trade show in June for the first time.
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