Screenshot of Stone Island new landing page
26 Jul. 2013
Stone Island redesigns its website
Stone Island has just redesigned its website in order to provide users with a better experience of brand's own world and to improve its online shopping section.
The website utilises a precise aesthetics and strong imagery that focus on the brands iconic status.
The website was designed by Yoox Group. Added editorial contents were expressly produced by Stone Island. The website is translated into four languages - Italian, English, German and Japanese - and includes a comprehensive store locator and plug-ins to share content on major social networks (Facebook, Google+, YouTube, Pinterest, Twitter, Vimeo and Tumblr), while adapting itself to all screen resolutions including tablets and mobile phones.
The site is divided into five main areas: “The Brand”, which includes Stone Island’s history, philosophy, identity as well as the personal account by Carlo Rivetti; “Collections", the section dedicated to Stone Island, Stone Island Shadow Project and Stone Island Junior - both seasonal content and up-to-date insights and videos and images from past collections; "The On-Line Store”, powered by YOOX Group - the store opened its virtual doors in 2008 and is now available in 43 countries worldwide and has been completely revised, expanded and further enriched by insights and new multimedia content; "News", all the updates and accounts from Stone Island’s universe; "The Stone Island 30", a section dedicated to the brand’s 30th anniversary.
Yoox Group is a global internet retailing partner for fashion & design brands. Yoox Group has provided the Stone Island online store with the idea and implementation of its new creative concept, its new flexible technological platform, the innovative interface design as well as more efficient global logistics and customer care services.
The stoneisland.com website is viewable worldwide. Only its online store section maintains its redirection to www.stoneisland.co.uk, the virtual platform for the UK and Ireland users.
Maria Cristina Pavarini
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