Modefabriek
Modefabriek
 

09 Jul. 2013

Show report: Modefabriek Amsterdam

For the upcoming summer edition of Modefabriek, held between 14 – 15th July in the Amsterdam RAI, the fair will host lots of new brands, the return of major brands and the launching of new lines.

German label Tigha will be presenting its line, which has developed since its launch in 2009 from a specialist in leather jackets to a complete collection. French label IKKS, which began as a children’s label in ‘87, will also be presenting its women’s line. More new names include: Try & Buy, Jijil, Hellen van Berkel, Bobi and Daniel Espinosa.

New names in men’s fashion this year include Spanish urban label Scalpers, French label JOTT (Just over the top) and Italian label Hamaki-Ho. More exhibitors are: Ma.strum, Iron & Resin, James Haunt, Huyton Union and Natural Selection Denim.

A number of exhibitors will also be returning this season to Modefabriek, including the Danish brand Won Hundred, women’s label 61NY by Penn & Ink from New York, jewellery labels HOLST + LEE and JewelRocks, and, for men, Dutch labels GoodPeople and British Indigo, and Danish casual brand GABBA. The labels Cold Method, Sundek, Nudie Jeans and Vintage 55 will also be at the event.

Also the concept will sharped. Again, the Chapter platform provides in its second season a setting for casual and sartorial menswear. The labels in Chapter include Aeronautica Militaire, Aspesi, Barbour, Blauer, Eton, Façonnable Tailored Denim, Fugato, Hackett, JOTT, Manuel Ritz, North Sails, Sartoria Tramarossa, Scalpers, Siviglia, Susudio, Tombolini and Wool & Co.

Familiar top brands will feature in the adjacent men’s segment Department. Among which there are; Roy Robson, Goliath Sportswear, Hamaki-Ho, Circle of Gentlemen, Mastrum, Cold Method and Sundek.

Men's fashion is as dominant as ever on the denim platform Blueprint. This is another sector which is moving at a fast pace. The HTNK Story Store will stand out between the brands at this edition once again with a range of small and local labels such as Benzak Denim Developers, Daily Paper, Filling Pieces, Incase, Mick Keus, OntFront, Olaf Hussein, Kurt and Ven & Vogel.

This edition of Modefabriek reflects how processes are now increasingly important. Jesper Remmerswaal of Tulp Jeans will showcase his jeans-making craft and the old industrial machines that it involves, including a Union Special 35800, a Union Special 6900 belt loop and a Reece 101 keyhole machine. Guests can see one of these machines live in action.

Another ‘live craft’ performance will be given by Flybird designer Franky Boateng, who will be giving an on-the-spot demonstration of how he makes his bags and accessories. A special Nudie Jeans ‘denim stage’ will be there, where the band Valerius will perform a few acoustic tracks on Sunday, and (not to be missed at Blueprint) the Blue Archives’, an exhibition of special items from the archives of the renowned Swiss jeans collector Ruedi Karrer.

For the first time Modefabriek will collaborate with Amsterdam Fashion Week. As part of the online registration, visitors can also book tickets for a number of shows at Amsterdam Fashion Week, with which Modefabriek has entered into a long-anticipated partnership.
Melanie Gropler

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