Stockholm Fashion Weeks closed doors on Sunday
Stockholm Fashion Weeks closed doors on Sunday
 

22 Aug. 2012

Show Report: Stockholm Fashion Week SS13

Stockholm Fashion Week (13-19 Aug.), edition SS13, came to close on Sunday. As ever, the week was a sprawling affair made up of several components including a handful of fairs (seven no less) as well as a number of catwalk shows and other forms of presentations. The various events served up some 800 brands between them.

Several new launches and initiatives studded the schedule– The Captains Villa to mention one. Considering its small scale, this is best described as a showroom rather than a fair, and it nested nicely next to the well established streetwear fair Boutique Fräsh Show in the so-called Little Germany area of Södermalm. The fact that the two entities are neighbors is not a coincidence- they are run by the same organizers and complement each other well. While the mother show is decidedly skatewear inclined, its offspring focuses on brands in the premium casual and directional categories. Penfield, Norse and Happy Socks were some of the names that exhibited this season.

Homegrown Swedish fashion continues to garner attention around the world, and to support native talent, the Swedish Fashion Council has come up with a new retail concept, namely the Swedish Fashion Pop Up Store. The first temporary shop opened its doors on Stockholm’s busiest highstreet  Drottninggatan on the 17th of August, and remained open for two days only. Offering apparel and accessories for men, women and kids, the premiere outing saw labels such as Bric a Brac, Josefin Strid, Ulrika Sandström, Patouf , House of Svala and Säby taking part. The next pop up store will be unveiled in November, and thereafter new stores will crop up at regular intervals to allow emerging Swedish designers to showcase and sell their collections.

The perennial Rookies award has become a staple on the schedule, and this year’s award was bagged by Lobra, a shoe and accessories label designed by Louise Bramstedt.  It was her colourful and uninhibited approach to fashion- read multicolored python and candy hued enamel hardware– that wowed the panel, of which Margareta van den Bosch of H&M and Göran Sundberg of Beckman’s College of Design formed part. As part of the award, Louise Bramstedt received 20 00 Swedish krona as well as the opportunity to sell her collections at two branches of the retail chain The Casbah in Stockholm. In addition, Rookie sponsor Digaloo offered the budding shoe and handbag star a gift voucher of 10 000 Swedish krona to spend on the printing of lookbooks.
Emma Holmqvist

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