CPM September 2013: 19,300 visitors and over 1,600 collections
13 Sep. 2013
Show Report: COLLECTION PREMIÈRE MOSCOWCPM Collection Première Moscow that closed its doors September, 6, 2013 saw 19,300 trade visitors and presented over 1,600 collections from 35 countries on over 58,400 sqm. Exhibitors and visitors alike were satisfied with the results of the trade fair.
“I am delighted that the 21st CPM was such a successful event again in its tenth year. A modified registration and admission system means it has once again been possible to increase trade visitor quality. This motivates us to continue working hard at maintaining and developing this against the backdrop of customer demands, trends and altering sales structures,” explained CPM Project Manager Christian Kasch.
Philipp Kronen, Managing Partner at the Igedo Company, notes: “In future we will need trade fair marketing that allows us bring to our exhibitors more new customers from the nearly 100 towns in the regions. On the other hand, manufacturers should also present themselves as a clearly recognisable brand on the Russian market. At present, there are only a few exhibitors opting against an agency and staging themselves as a stand-alone brand on a trade fair stand.”
The next CPM Collection Première Moscow will be held at Moscow’s Expocentre from Tuesday, 25 to Friday, 28 February 2014.
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