Première Vision
Première Vision's Denin Sector will present the new Wash&Dye area.
 

13 Sep. 2013

Show Preview: Première Vision 2013/14

Fabric tradeshow Première Vision, taking place from 17 – 19 September 2013 in Paris, comes with new developments and will work on a the value responsibility.

There will be a new approach to fashion information and two new areas: Tops&Shirts and Outer&Over. In the northern left side of Hall 5, you will find shirts, blouses, tops and small knitted or woven items, tunics and dresses. Jackets, suits, trousers, jeans, coats, parkas, blousons and other tailored pieces you will find in Northern end of Hall 6.

In addition, three specific “focus” areas have been created: Evening Focus (Southern end of Hall 5), Tech Focus (Left side of Hall 6), Knitwear Focus (Southern end of Hall 6) and Style Focus (Hall 5), to meet the needs of specialized markets.

In terms of denim there will be a new development too: a selection of exhibitors from the Relax Cotton area will be together in the new Wash&Dye area. “Driven by the fashion for jeanswear and by evolutions in casualwear, denim-makers and cotton weavers have moved their technology and know-how closer together, to anticipate the needs of relaxed and elegant fashions. So Première Vision has decided to put these players together in a new area to provide them greater visibility and more legitimacy,” according to the organizers.

On September 17 at 1 pm in Mezzanine/Hall 6-Room 611, a round table has been organized, in partnership with Italian forum C.L.A.S.S. (Creative Lifestyle and Sustainable Synergy), which is focused on sustainable innovation for textiles, fashion and design. The event will join textile and fashion industry professionals and experts on this new strategic issue. “Aware of this evolution, and seeking to show that responsibility is not incompatible with creativity and technical and technological progress, and that it can in fact constitute an actual competitive advantage for the textile sector, Première Vision is voicing its views on this issue,” says the organizers. The event will be the start of a series of actions and meetings about the subject.

In these days, Première Vision got in the next state of its annual PV Award. The jury consists of the jury president Alessandro Sartori (Berluti) and many other personalities from the fashion business: Victor Dzenk (President and Designer of the Viktor Dzenk, Brasil), Serge Cohen (Director of Collection Development,
Façonnable, France), Satu Maaranen (Winner of the Première Vision Grand Jury Prize at the 2013 Hyères International Festival, Finland), Kathryn O’Brien (Head of Design Direction & Global Design Sports Performance, Adidas, Germany), Bertrand Marèchal (Professor of fashion and design, Geneva University of Art and Design (HEADS), Switzerland), Sandrine Merle (Journalist, Les Echos Série Limitée, France), Pascaline Wilhelm (Fashion Director, Première Vision).

92 fabrics are now in the running to win one of the 4 prizes awarded: The Grand Jury Prize, Handle Prize, Innovation Prize and the Imagination Prize. Final deliberations will be held the morning of Thursday 19 September at the show. The winners will be announced the same day by Alessandro Sartori at noon at The Forum.
Established in 2009, the PV Awards were created to showcase the extraordinary power of invention, imagination, renewal and creativity in fashion textiles.

PV Award Jury.
PV Award Jury.


Samira Mikhail

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