23 Sep. 2010

Sears and French Connection join forces

The American department store chain, Sears, has teamed up with UK retailer French Connection to launch a new line, UK Style by French Connection. Produced under license by the Hong Kong-based fashion group Li & Fung, the first collection will hit stores in March of next year, and be sold exclusively in Sears stores and via the company’s online store, Sears.com. To begin with, UK Style by French Connection will bring out contemporary clothing for women, men and kids, but there’s also a possibility that the repertoire will be extended to encompass additional product groups including footwear, eyewear, homeware and fragrance.