Christmas Fantasy campaign for La Rinascente
12 Sep. 2008
SWAROVSKI TO LIGHT UP LA RINASCENTE AND SAKSSwarovski’s newest brand, Crystallized—Swarovski Elements, has teamed up with La Rinascente and Saks to light up with the holiday 2008 shopping season with a “Christmas Fantasy.” The retailers will showcase over 50 limited-edition fashion and design objects produced in collaboration with brands such as Fornarina, La Perla, Armani Cosmetics, Pinko, Sermoneta, Nespresso, Breil Tribe, Miss Blumarine, Paul&Shark, Roberto Cavalli and Just Cavalli. From November 15, for example, La Rinascente in Milan will be adorned with special displays and vast curtains covered with over 40,000 Swarovski crystals.
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