Gunnar Hämmerle
Gunnar Hämmerle
 

21 Jul. 2010

STYLECLICKER’S PEOPLE OF THE 21ST CENTURY

From July 25 to 8 August 8, the North Rhine-Westphalia Forum for Culture and Industry (NRW-Forum) will host a blogger's exhibit called “Styleclicker City: People of the 21st Century.” The exhibition is dedicated to one of the world's best known bloggers, German-Swedish photographer Gunnar Hämmerle (aka “Styleclicker”).

Hämmerle's images are digital fashion photographs taken on the streets of cities the world over. The projections of these images will transform the upper floor of the NRW-Forum into a virtual city inhabited by a huge range of different people from Stockholm, Berlin, New York, Paris, London and elsewhere. The exhibition includes just under 1,000 portraits of people that Hämmerle has photographed for his blog over the course of three years. Visitors will move between life-size images of Hämmerle's subjects as if moving around a city without borders, or a global city that has no beginning and no end — an urban style continuum — and wrap in a nighttime bar where photos are only briefly shown as a flash.

Hämmerle has been operating his blog since December 2006. It has since become a major voice in the fashion blogosphere with fans all over the world. In early 2008, Styleclicker won the Streetclash competition, which ran during Berlin Fashion Week. In the solo exhibition, “Ich bin Selber Ich” (I myself am myself), 99 images from his blog were shown in Galerie Rocket in Munich from May to July 2008. That same year, Styleclicker also featured in the "From the Street to the Blog" photography festival, curated by Colette Paris in Arles, France.

Hämmerle is the first of two sons born to his Swedish mother and German father. While studying at the Filmschule in Munich, he discovered his love for photography. In 2008, his work was honored with a Musikexpress Style Award.
Lisa Dartmann

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