Stone Island, 79 Brewer Street, London
27 Mar. 2012
STONE ISLAND OPENINGS: LONDON/SYLTFashion brand Stone Island upgrades its presence in Great Britain and debuts with a shop in Germany, its key foreign markets.
The London store opened its doors on March 21. It moved from Beak Street to 79 Brewer Street at the crossroads of Soho, Piccadilly Circus and Regent Street. Positioned in one of the biggest real estate development in the heart of London, this entirely renovated block will in no time become the new destination for fashion, design and lifestyle.
A single rectangular space of 185 sqm with two large display windows will host the Stone Island, Stone Island Shadow Project and Stone Island Junior collections. The interior is designed with a raised central stainless steel floating floor platform that will showcase the collections.
At the beginning of April, the first German flagship store is scheduled to open in Sylt - in the village of Keitum -, a charming island and exclusive tourist destination on the North Sea.
The interior design of the 80 sqm surface area, will host home the Stone Island, Stone Island Shadow Project and Stone Island Junior collections. The mood and fittings of the shop have been reviewed taking inspiration from the world of sailing, to suit the spirit of the island. The floor is in large and thick solid oak boards. The vertical luminous fibreglass, oiled oak and carbon elements (Unit) are held through special anodized aluminium cages, designed and engineered as functional elements specifically for this location.
Stone Island Sylt, C.-P.-Hansen Allee 1, 25980 Keitum / Sylt (Germany)
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