Laura Wisner
Laura Wisner
 

01 Apr. 2010

SPYDER NAMES NEW MARKETING DIRECTOR

Laura Wisner has been named the new Marketing Director at ski specialist Spyder in Boulder, Colorado. She succeeds Kathy Carroll who worked for the American brand for nearly 20 years and is leaving the company for new opportunities.

Wisner, 41, has been working for Spyder for nine years; her last position was Senior Marketing Manager, a position which is still open. Her duties will be the worldwide communication, business development, retail marketing, market research and new marketing initiatives.

Before Spyder, Wisner worked in marketing at the American outdoor specialist Kelty and Saucony and in retail management for the sports retailer Gart Sports. Wisner will report directly to Russ Rowan, Vice President Sales and Marketing.

Spyder, the leading brand in ski apparel, is currently sold in 55 countries.

—Regina Henkel

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