Shoe taste across Europe: Spain, Portugal, Italy, Holland & Belgium, UK, Finland (top to bottom)
Shoe taste across Europe: Spain, Portugal, Italy, Holland & Belgium, UK, Finland (top to bottom)
 

07 May. 2012

SPARTOO.COM RELEASES SHOE STUDY

Spartoo.com, the French footwear e-tailer that was founded in 2006 and sold 1.5 million pairs of shoes just last year, has released the results of a study looking into shoe buying behavior across the world. It was determined that the UK, Germany, Italy, Spain and France make up more than 70% of all shoe consumers, making Europe's 50 billion Euro shoe market the biggest in the world.

Other results show that although Europeans differ country to country in their tastes for more formal footwear, canvas sneakers score the same popularity across the board. And although the French buy the most shoes out of anyone with an average of 6 pairs per person per year, they are not very adventurous in their choices, preferring classic, practical models to the high heels and handmade items favored by Italians. Brits, on the other hand, seem to go more for moccasins and Dr Martens, while Finnish and Polish results show an emphasis on trends and more daringness in fashion choices. Spain and Portugal lean towards espadrilles and sandals, Holland and Belgium like to keep things simple with natural materials and comfortable fits, and finally German buyers fall on both sides of the style spectrum, proving to be unclassifiable.

The study also revealed that only 6% of the world's shoe production is made in Europe, representing 865 million pairs per year, while 90% of shoes sold worldwide are made in Asia.

Shoe taste across Europe: Poland, Germany, France (top to bottom)
Shoe taste across Europe: Poland, Germany, France (top to bottom)

Anastasia Dyakovskaya

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