Jana Ina Zarrella for Soccx
Jana Ina Zarrella for Soccx
 

04 Apr. 2012

SOCCX KEEPS JANA INA

The German womenswear label Soccx has reconfirmed Jana Ina Zarrella as its
brand ambassador. The Brazilian TV host and model, who is married to Italian singer Giovanni Zarrelli, presented the brand’s spring campaign already last year and is now also the face of the ’Milano’ line. With the new campaign, Soccx aims to increase its brand awareness and highlight its fashion competency. The initiative will kick-off towards the end of April online, with brochures at POS as well as with a surge of social media activities.

“We chose Jana Ina because her self-confidence, charm and genuine nature perfectly embody the Soccx sense of life,“ explained Thomas Finkbeiner, CEO of Clinton Großhandels-GmbH. Zarrella added, "Soccx fits me because it stands for trendy, straightforward and casual-feminine fashion - and this is exactly what I like."

Clinton Großhandels-GmbH, founded in 1993, runs the womenswear brand Soccx
and the menswear brand Camp David. Both brands are distributed in more than
200 stores and at 1,000 sales floors and shop-in-shops in Austria, Germany and
Switzerland.
Mona Schmadl

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