23 Apr. 2009

SKECHERS GEARS UP FOR EYEWEAR LAUNCH

Skechers USA has signed a worldwide licensing agreement with Viva International Group for the launch of Skechers-branded sunglasses and prescription eyewear in Spring 2010.

The eyewear for men, women and kids is expected to represent the style and attitude of Skechers and feature the brand name and trademark “S” logo.

Brand President Michael Greenberg said: “In the last few years, we broadened the reach and offering of our brand with accessories and apparel. By adding eyewear to our product offering, Skechers will be meeting the needs of our consumers from head-to-toe.”

—Melanie Gropler