14 Feb. 2008

SKECHERS, BEBE SPORT SIGN LICENSING DEAL

Footwear giant Skechers USA (skechers.com) has signed a licensing agreement with bebe stores to design, develop and market Bebe Sport women’s footwear. The new line will launch in the US in spring 2008 with a campaign starring actress Eva Longoria, the current face of Bebe Sport. A global rollout will follow in coming seasons.

According to press materials, the shoe collection is “designed to appeal to the hip, sophisticated, body-conscious woman who wants to look sporty and sensual at the same time.” The collection will be sold at Bebe Sport stores, department stores, multibrand footwear specialty chains and specialty boutiques.

Bebe currently operates 285 stores (206 bebe stores, 20 bebe outlet stores, 58 Bebe Sport stores and one bebe accessories store) in the US, US Virgin Islands, Puerto Rico and Canada.

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