Miss Sixty store in the Westfield Stratford mall
13 Oct. 2011
SIXTY GROUP PUSHES EXPANSIONIn September 2011, Italian Sixty Group that owns the brands Miss Sixty, Energie and Killah, has opened new flagship stores in Europe, a brand new one in London and redesigned its shop-in-shop inside department store Harrods based in London, South Kensington.
Miss Sixty recently opened a 170sqm-flagship store in the futuristic Westfield Stratford shopping mall in Eastern London. It also inaugurated three stores – one in Amsterdam (202sqm), Dortmund (150sqm) and Luxembourg (168 sqm).
The new retail concept of the Miss Sixty flagship stores is inspired by vintage decor objects and ‘70s decors whereas a US diner ‘50s style characterizes the Energie stores. Color is the true protagonist of these stores - vibrant hues from pink to orange completed by mosaic-like mirrors are the highlights at Miss Sixty stores; pastel hues, maple and rosewood, concrete and denim walls are used for Energie stores.
Pietro Bongiovanni, CEO Sixty Group, comments: “The retail channel is a key element in our global development. We are working hard in order to reinforce our presence in Europe where we expect to open new stores in the next months. We are also aiming at opening new stores in Asia: By the end of 2011, we plan to reach 180 stores in China and over 30 new ones in India.”
Maria Cristina Pavarini
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