What Goes Around Comes Around
24 Jan. 2012
SHOW REPORTS: PROJECT NY AND CAPSULE NYProject
Introducing brands’ fall 2012 offerings, Project New York kicked off the men’s market in Manhattan last week. Returning to 82 Mercer Street, the three-day show, which ran January 16-18, was home to, among others, lifestyle and Americana brands such as Ben Sherman, Wolverine Boot Co. and What Goes Around Comes Around. The multi-floored show offered approximately 130 brands in total, along with “The Blogger Project,” featuring ten onsite fashion bloggers, plus complimentary shaves from the New York-based groomer The Blind Barber.
Show favorites included The Brooklyn Circus, which showcased updated collegiate baseball jackets in a sporty vest. Simon Miller, best known for contemporary selvage denim, introduced chunky cable-knit sweaters. J Shoes introduced felt footwear while Wolverine offered quilted wool on classic mountain boots.
“Never Wet” technical outerwear was the draw at Salence’s debut collection; it features three-layer waterproof Teflon coating. Johnny Love, best known for its stylish outerwear, added unique accessories to its collection. UK-based Marshall Artist showed durable fabrics with contrast material on outerwear and vests, which proved to be a key trend throughout the show. Fremont offered a contemporary lambskin leather vest while across the way faux fur brand Tracker showed edgy styles for both men and women in outerwear and vests. Volt, which introduced colorful athletic-inspired footwear, caught eyes on the way out. A returning showcase from menswear guru Nick Wooster focused on the swimwear project with Orlebar Brow and a feature on brand Tom Snyder.
The heritage message reigned firmly throughout Capsule New York, which ran January 16-17. Relocated from the Chelsea neighborhood to a new space downtown at 550 Washington Street, Capsule showcased roughly 150 men’s brands. Lofty coats, Fair Isle sweaters and heavy woven textiles were key trends at the show.
For the first time ever, Project and Capsule were held a week earlier than the other major New York men’s trade shows, ENK NY, MRket and Agenda. While some suspected that this would decrease foot traffic at all of them, Deirde Maloney, a co-owner of BPMW, the sales and PR agency that produces Capsule, said that it had little effect but that she understood visitor frustration about the lack of coordination this season.
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