Who
Who's Next/Première Classe
 

12 Sep. 2011

SHOW REPORT: WHO'S NEXT/PREMIÈRE CLASSE

The last edition of the Parisian tradeshows in the form of its former organisation ended with a slight increase in visitors: 48,778 visitors attended the two tradeshows Who’s next and Première Classe, 6% more than in September 2010. 32% of them came from abroad. Prêt-à-Porter Paris registered 42% foreign visitors.

Starting in January 2012, the five fashion fairs, Who’s next, Première Classe, Prêt-à-Porter Paris, the tradeshow for shoes, Mess Around, and Sixty Days will take place under one roof. The major changes regarding the tradeshows in Paris earned a lot of support from exhibitors and visitors.

Nevertheless, the new date for the summer edition, moving from September to end of June, polarized people’s opinions. Quite a lot of brands are worried about how to finish their collections in time. French brand American Retro usually has its collection ready by mid-July. “We are thinking about showing only in January and not at the summer edition, as we do also at Bread & Butter. The problem are the fabrics, not the production itself.“ Small Belgian brands like Annemie Verbeke consider that in Belgium the sales period always starts July 1 and buyers often do not have time to travel in this period. Moreover, in Paris the sales period starts end of June.

Jeans and urbanwear brands like Le Temps des Cerises exhibiting at Who’s next agree that they will show both in Paris and Berlin. Most of exhibitors complain that the change of the tradeshow date came a little bit too sudden. The general tone at the booths was that organizers could have waited two more years to finally let the reschudiling go into effect so people can make their adjustments.

In May 2011, all fairs formerly organized by SODES (Prêt-à-Porter, The Box, Atmosphere, Living Room, The Train) were undertaken by a the new management, WSN Developpement (Who’s next, Première Classe), that also acquired 50% of shoe tradeshow Mess Around.
Who's Next/Première Classe
Who's Next/Première Classe


Barbara Markert

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