Innovations at EuroShop
03 Mar. 2011
SHOW REPORT: EUROSHOP DÜSSELDORFAfter five very successful days, EuroShop, the biggest trade fair for retailers’ investment needs, ended on Wednesday, March 2. Over 2,038 exhibitors from 53 nations constantly indicated positive business transactions. Around 106,000 visitors came to Düsseldorf to see the newest developments, products, trends and concepts for the retail industry.
As one of the biggest trends, sustainability was the main focus in many ways. Energy-saving cooling furniture, effective materials for the store construction and nature-inspired display dummies contributed to the greenest EuroShop ever.
Focusing on topics like modern LEDs as the most significant topic, the ECOpark section satisfied the visitor’s huge interest in ecological future technologies. Stefan Grote, Ansorg: “Obviously, everyone talks about LED, and a lot of clients demand these products – sometimes even without knowing what the advantages and disadvantages are. But even though we offer various LED solutions, we try to show the customers that it doesn’t always have to be the right concept for their store, and instead, a new hit concept could even work better for them.“
Moreover, many different alternatives for display dummies were presented at the EuroSales area. Abstract and elegant figures colored black and white, or even glittering, were placed in the premium sector as well as some realistic children mannequins or bizarre comic figures.
Self-scanning answers and applications for the customer’s mobile phones were the topics in the EuroCIS area – the EuroExpo hall fascinated again with outstanding trade structures and focused on the new importance of variability for the client.
Christina Henrich, Visplay: “Everything needs to be in modules – this is what clients are looking for to easily give the stores a new look and to rearrange the clothes. And if the client likes a store design solution, he does not discuss prices. In this sense we were not really affected by the crisis.“
The EuroShop Retail Design Conference enthused with high-class architects, famous experts from around the world and a very good mood, as Karl Schwitzke, Schwitzke & Partner, commented: “We are more than satisfied with Euroshop. We met a lot of potential new clients. The will to invest in stores is very high.“
The next EuroShop is scheduled for Feb. 15-19, 2014, whereas the next EuroCIS will be held as early as 2012 – from Feb. 28 to March 1.
Lena Elster and Steffen Fischer
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