14 Feb. 2011
SHOW PREVIEW: VEGAS SHOWS KICK OFF TODAYThe North American casual fashion industry will “share the love” as the latest round of biannual trade shows open in Las Vegas today, Valentine’s Day. Here is a look at those that are not to be missed.
This massive granddaddy of all the shows in Sin City will again take place across two separate venues for the next three days. The Las Vegas Convention Center will house the women’s section WWD MAGIC, Sourcing @ MAGIC (textiles) and the ever-growing footwear showcase FN Platform. The latter will be divided into the following sections: Cosmo (women’s fashion footwear), Camp (men’s and women’s athleisure/Eurotrend/lifestyle casual shoes), Bond (men’s collections), Zen (men’s and women’s comfort) and Inplay (juniors’ and kids’). Sourcing, meanwhile, will feature Egypt as its “focus country” this season and WWDMAGIC will introduce the Teen Vogue Blogger Lounge on the show floor. It will feature 30 influential fashion bloggers reporting live from the show. MAGIC’s second venue, The Mandalay Bay Convention Center, will house, among others, the men’s lines, streetwear, the Premium section, the Pool Tradeshow for up-and-coming brands and Project.
Though technically an offshoot of MAGIC today, the Project show still seems to be a sort of a standalone event and its unique initiatives this season continue to set it apart. Aside from featuring hundreds of contemporary and premium denim brands, the show will feature a social media seminar on Tuesday at 12:30, a live performance by Julian Marley at 5:30 pm this evening and the return of Project 10, which showcases 10 emerging brands. In addition, there will be the onsite pop-up store Project Love, which will support charitable causes. Project’s men’s staff uniforms (pictured) were designed this season by Rogue. “We are thrilled to partner with Project Las Vegas and its new team of Andrew Pollard, Sunni Spencer, and Nancy Berger,” says designer Jimmy Reilly-Rogue. “Their new concept of ‘Community’ really spoke to us. It inspired more conversations that lead to outfitting the men’s staff. We set out to create a unique and distinct look for the guys’ uniforms this season. The look is a combination of workwear, western and camo.”
Running at the elegant Wynn Hotel for the next three days, ENK Vegas promises to be another gathering of carefully selected contemporary and upscale denim brands. Hudson and Citizens of Humanity are just some of the influential jeanswear names confirmed to be there and a cocktail party at the Blush nightclub tonight is sure to attract influential brands and retailers.
Though not opening until tomorrow, Feb. 15, the two-day Capsule show at the Venetian Ballroom on the fifth floor of The Venetian hotel will feature a bevy of cutting-edge brands, including George McCracken and Sunny Sports from Japan. And ice cream will be served on the show floor on both days at 3 pm!
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