Pure London
Pure London
 

05 Aug. 2011

SHOW PREVIEW: LONDON TRADESHOWS

This Sunday, the London tradeshows will open their doors again with Pure, Spirit, Stitch, Margin London, Jacket Required and Scoop all taking place from August 7-8/9, 2011.

Menswear fashion tradeshow Stitch with exhibiting brands like Original Penguin, Björn Borg and Superga, located in Earls Court 2, London, is completely sold out. Again, Stitch will join forces and co-locate with Spirit, offering buyers and retailers a one stop shop for creative talents and emerging designers. During the upcoming edition, brands like Forgotten Future and Genevieve Sweeney confirmed their participation. Moreover, Lee Jeans will be making its debut at Spirit and will be showcasing a selection of its popular fits and finishes. Regarding evening events, Stitch will be hosting an after-party (with brands Pretty Green and Weekend Offender) with DJs and live music.

Pure London will see an impressive line-up of trend presentations and business seminars taking place over the three days in Olympia and 22 catwalks across three stages. Pure London’s dedicated designer area, Premium, will host collections from labels such as Blak, TBA or D.Efect. In addition, Pure London will continue to support the very best of young design talent this season with the launch of The Footwear Designer collective. In partnership with the British Footwear Association, Pure London will present a range of the most inspiring emerging designers in the footwear industry such as Chelsea Paris, CLEO B, or Minna Parikka. Vicky Ogden, Head of Footwear and Accessories at Pure London commented: “It is one of our key objectives at Pure London to nurture emerging talent, and not only will the Footwear Designer Collective give these amazing brands a springboard, it will offer buyers something fresh and innovative to make their collections stand out next season.”

Margin, the independent fashion trade event in London, will run from August 7-8 in the heart of the West End at The Music Rooms and will welcome brands like Obey, Being Equal or Palmer Cash.

Moreover, Scoop International Fashion Show will also run from August 7-9, 2011, and is located at Saatchi Gallery in London where over 150 international apparel and accessories brands are brought together such as 2nd Day by Day Birger Et Mikkelsen, Equipment or Vivienne Westwood, Scoop International is a premium women’s apparel and accessories tradeshow and was launched in February of 2011 and is a brainchild of industry expert Karen Radley.

Last but not least, a new menswear show called Jacket Required will have its debut in London’s East End on August 7-8. The show features over 35 brands including hip names like Heritage Research, Pointer, Garbstore, Raleigh Denim or Palace Skateboards.
Bruno Burck/Susannah Carey

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