26 Jan. 2011
SHOW PREVIEW: ISPO, MUNICHAt the beginning of February, the 71st edition of ispo will welcome visitors in Munich. Once again, organizers have every reason to be pleased: more exhibitors, fully-booked halls and, last but not least, a storybook winter that has made the industry optimistic.
Just a few weeks prior to the ispo sports fair in Munich from February 6-9, 2011, the organizers have announced record figures. 2,000 exhibitors have said they will participate in the fair in an area covering over 100,000 square meters (over one million square feet). This is a 12% increase in the amount of exhibition space compared to the previous year. “This means, ispo 2011 will once again occupy all the halls at the new Munich trade fair center,” says Klaus Dittrich, Managing Director of Messe München GmbH. “In 2011, ispo will again strengthen its position as a leading international sports and business network,” Dittrich continues.
Organizers are particularly happy about the industry’s big players all being present in each of the different segments. The outdoor segment represents the largest community at ispo. Here, major brands such as The North Face, Jack Wolfskin and Mammut as well as Arc´teryx, Black Diamond, Bergans, Columbia, Fjällräven, Haglöfs, Lowa, Marmot, Meindl, Norrona, Patagonia Salewa and Schöffel will showcase their products. In addition to the development of the lifestyle concept in the outdoor segment, another consistent trend is ski tours, which have given the classic mountain sports brands substantial impetus in recent years.
However, the exhibitors in the boardsport halls also read like the who’s who of board brands. Big names include Burton, but also Armada, Billabong, Chiemsee, DC, Nitro, Scott, Oakley, O'Neill, Vans, and Volcom. For the performance_ispo, labels which have signed up, include Casall, Garmin, Kettler, Mizuno, Polar, and Reebok Fitness. In the sportstyle_ispo, Colmar Falke, Halti, Luhta, Odlo, Skins, Spyder, Phenix and Ziener will present their latest collections. The premium segment will once again come together in ispovision. Here, brands such as Bogner Fire + Ice, Kjus, Postcard, Peak Performance, Napapijri, Toni Sailer and Sportalm will present themselves. The targets and the key message of ispovision have not changed at all: “It aims to show how sport and fashion can influence each other and also what effect this influence has on lifestyle in an urban environment,” says Dittrich.
In terms of design, this time the fair has been inspired by its home base of Munich. Furthermore, a highlight of the hall is the new gallery in which selected, innovative styles can also be presented outside the exhibition hall. All the brands at the fair have the opportunity to present themselves here, too.
A strong emphasis has once again been placed on creating an informative as well as experience-centered supplementary program. The board_ispo shop summit provides expert advice on the topic of “sales losses caused by eBay & Co., the professional use of Facebook and Twitter and the shop as the place to be for the next-generation snowboarders.” The BestAger gallery contains all kinds of information concerning the preferences and characteristics of the more mature customers in the sports market.
Last but not least, ispo will celebrate the BrandNew Award anniversary: For the 20th time, the world’s biggest young entrepreneur competition in the sporting goods sector is being held. The winner – which in the past has included brands such as Alprausch and Maloja – as well as the finalists will present themselves in the BrandNew Village in hall C2.
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