"Barfly" by Scotch & Soda
"Barfly" by Scotch & Soda
 

12 Nov. 2010

SCOTCH & SODA LAUNCHES PERFUME

The time has come: After 27 years of building and expanding the brand, Scotch & Soda not only creates apparel and accessories anymore, but now also aims at appealing to customers’ senses with the launch of the label’s first perfume entitled ‘Barfly’.

With its special character and a strong focus on details, the idea behind the launch of the fragrance is to bring the brand’s nature of free spirit into a small bottle.

Fortunately, the scent’s ingredients are not just simply scotch and soda. The creative team had a strong idea how Barfly should smell: Fresh citrus-herb top notes develop to the middle notes of lavender and jasmine, mixed with significant components such as sandal- and cedar wood to settle down to a warm base of musk and Madagascar vanilla.

With a carefully designed bottle inspired by vintage archives and craftsmanship, Barfly evokes terms like intense but simple, young and transparent – just like the brand’s apparel collections which are sold in over 6,000 shops in 31 countries worldwide.

Barfly will be available at Scotch & Soda stores and selected boutiques starting of December.
Lena Elster

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