12 Mar. 2012

SCHWEITZER REDESIGNS PKZ GENEVA

Swiss multi-brand group PKZ has rebuilt its Geneva site. The new 760sqm store offers young fashion and denim as well as formal wear across three stories that also house shop-in-shops from Paul Kehl, Polo Ralph Lauren and Diesel.

The clean and classy design was put together by shopfitter Schweitzer Project and Interstore Design. The shop’s colors range from noble grey to different shades of white, with presentation tables providing contrast with color blocking.



Olivier Burger, owner of the PKZ group, commented: “After years of effort, we have managed to almost double our shop area at the premium location Place de la Fusterie…Now we have the space to present our entire assortment…In this way, PKZ is sure to become the most competent and biggest menswear provider in French-speaking Switzerland.”

Burger and Schweitzer have collaborated on 37 store alterations and realignment projects.