The atmosphere at Kühlhaus
11 Jul. 2014
Review Seek Berlin: Cool labels in town
Striped shirt from Another Shirt Please
Most attending were European but there was a small portion of overseas visitors. Among them was Yasumoto, buyer for the Japanese distribution company Stockman: “We are looking for new European menswear brands that might be exportable to the Japanese market. We find nice streetwear products here.” Another visitor, Magda, who works for the Polish production company of womenswear Modiva explains that “even though Seek is not exactly our segment, we always visit it and get to know surprise labels.”
Tuesday afternoon, Seek hosted the Design 2.0 panel discussion about what modern design is today. The main conclusions of the one-hour event were the importance of implementing sustainable practices in today’s clothing market, the increasing interest of customers regarding the origins and manufacturing process used for clothing and at the same time the necessity of “teaching” consumers about high-quality materials and environmental practices so that they can make more informed decisions when it comes to shopping.
In general, exhibitors were satisfied with the outcome of the show. “There have been quite a high number of buyers during the three days” said Jochen Smuda, CEO of Ucon Acrobatics. Flying Horse Jeans founder David Rix was at the Seek in Berlin for the second time: “Here it’s full of creativity and young brands. It fits us better than other platforms like Bread & Butter.”
Colorado 85 Onitsuka Tiger
One of the strongest trends for menswear in spring/summer 2015: Vertical stripes in every possible color combination (especially in blue) appear onshirts, trousers and jackets for men.
Best denim collection: Flying Horse Jeans presented a jeans line that employs hemp, a natural fabric that becomes softer and more luxurious with use. In addition, hemp thrives on regular use and washing without suffering fabric degradation.
Nice bags: PB 0110 presented a functional and minimalistic line of leather bags and accessories in pastel colors, ideal for the summer!
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